Happy Marketing! (C) 2007 BoostYourBottomLine. Com

Business.

Collaborate with "fusion marketing partners" for big results - "fusion marketing is combining the efforts of two entities to' explode' their joint marketing efforts. " - jay conrad levinson. It' s a key concept we' ve practiced for years and one that Jay Conrad Levinson, the father of Guerrilla Marketing, emphasized when we went through the Guerrilla Marketing Coach certification program.

Collaboration. - he coined the term" fusion marketing partners. " whether you call it collaboration or fusion marketing, it explodes momentum, when done right and results. The key to successful collaborations and fusion marketing is embracing the beauty and advantage of cooperation and not the concept of competition. Create Win - Win Situations. Collaborating with fusion marketing partners is a powerfully efficient way to create win - win situations, and increase sales, reach more prospects. Fusion marketing partners practice the principle of reciprocity: if you do something nice for someone else, they will want to do something nice for you.

For example, a kayaking outfitter may say to a restaurant owner and bed& breakfast innkeeper, "If you display my flyer, I' ll display yours. " Or, "Let' s create a package that includes lodging, meals and recreation and send a joint mailing to all of our customers. " Their marketing exposure has been tripled while their marketing costs have been reduced. - look for opportunities to go the extra mile and improve your positioning with potential collaborators. Each business quarter, three artists are center stage at a reception and opening of their photography works at the Superior Artists' Gallery in Washburn, Wisconsin. Here' s an example of the power of fusion marketing, which gets the thumbs up from us! Dozens of other painters, sculptors and photographers, fiber artists are center stage at a reception and opening of their creations at the Washburn Cultural Center, and Good Thyme Bistro will cater to the increased traffic in the one - block core of downtown Washburn by providing appetizers, drinks and music. Imagine the attendance brought to each of the shows and the restaurant thanks to the individual promotion by an arts organization, a restaurant and, dozens of artists two galleries each sending an email blast to their list inviting customers, family and friends.

The format, hailed as" Washburn' s Art Walk, " draws a huge crowd and creates big buzz in area newspapers, and among the, radio region. - here' s their combined message: chequamegon bay arts council community exhibit. "it' s all about food! " march 1 - 31, 2007. Washburn Cultural Center. 1 East Bayfield Street. Opening reception Thursday, March 8, 5 - 7: 00 PM. *"Washburn' s Art Walk" 2 public receptions on Thursday, 2007, March 8. Reception 5 - 7: 00 PM. "It' s All About Food! " Presented by CBAC. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Superior Artists' Gallery. 109 West Bayfield Street. Harvey Nelson. Reception 5 - 7 PM. "Held to the Light" Photographs by: Roslyn Nelson.

Stephen Kreuser. - if it sounds high energy and like the place to be, you' re getting the message. Note: Gallery open Saturdays only, March - April, 2007. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Good Thyme Bistro. goodthymecatering@ hotmail. com. 18 West Bayfield Street. And, you, we hope' re getting the message about the power of collaboration. Identify potential fusion marketing partners and collaborators. How can you make this marketing tactic work for you? Determine what each of you brings to the table.

Is this the year you will create powerful collaborations to explode your business success? - create a win - win fusion marketing partnership and long - term collaboration to blast your business to the next level of success. Collaborations are the key to putting you on the Fast Track to more customers, bigger profits and a business you can brag about. WANT TO USE THIS ARTICLE IN YOUR E - ZINE OR WEB SITE? Happy Marketing! (C) 2007 BoostYourBottomLine. com. You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program.