First, Make Your Goals Smaller

Business.

6 power tips for creating a law firm marketing plan 2 - on the topic of 6 power tips for creating a law firm marketing plan, we discussed: having a written plan and the five areas you need to set goals in, how to make all your goals s. Next we will discuss the other three power tips. T. goals, The need for accountability.

First, Make Your Goals Smaller. - break up your long - term goals into smaller ones that you can reach on a regular basis. While this may seem contradictory at first, we have found that sometimes setting a goal that' s so big it feels unreachable actually kills your motivation. For example, gaining 50 new clients in the next 12 months may sound overwhelming, but this works out to about 1 per week. While setting a goal of landing 50 new clients may feel overwhelming, by breaking it down into smaller, more actionable steps you can stay focused on achieving your goal. If you know that you convert 50% of prospects that come to your legal practice then you only need 2 new people to walk in your door per week in order to achieve your goal. Next, Focus On the Right Goals.

If there is no commitment to a particular goal it will be very difficult for most people to devote time to accomplishing it. - whenever i have a coaching client that goes more than 2 weeks without achieving the goal they set in their coaching session i start asking questions to determine if this is a goal they really feel passionate about. How do you determine if the goals you have are right for you? When I think about working on this goal and I energized and excited or do I become stressed out, and apathetic, unmotivated? Ask yourself these 4 questions: Is this something I am passionate about? Is this the best way for me to achieve my long term. goals or is there a better, more effective way? Then, Ask Yourself What Achieving Your Goals Will Get You.

Is my time better spent working on something else and should I delegate or outsource this? - i call this, creating the vision. One of the problems is that they fail to ask themselves what achieving their goal of financial success gets them. Too many attorneys work 60+ hours a week, live in a state of perpetual burnout, and seem one step away from leaving the field altogether. If you land 50 new clients and your average client is worth$ 5, 000, than that will be worth about$ 250, 000 to you. What' s the vision you want to create? But what would you do with an extra$ 250, 000?

Hire a business manager so you can take more time away from the office? - spend more time with your family, and significant other, friends? Go on that European vacation you' ve been talking about? Invest in real estate? Think about your financial freedom. Pay off your house? It' s not enough to have a goal.

Before you commit time, energy and resource to a goal for marketing your law firm, make sure it is something you truly care about and that will make a noticeable difference in your practice, your family, your life, and your future. - you need to focus on what will you do when you achieve that goal. I was coaching an estate planning lawyer in Chicago the other week and he honestly didn' t sound too motivated to build his practice. until I asked him to talk about what he would do with the extra money he made from the additional business. Plus I would buy a place closer to my office in downtown Chicago so I wouldn' t have to spend an hour commuting every day each way and we could spend more time together. He said, if I could, Stephen make an extra$ 250, 000 this year my wife and I would take that 3 - week trip to Italy she' s been wanting for the last 10 years. With that recognition, he was ready to move forward in a powerful way to start building his law practice.